logo, brand & Squarespace
web design
graphic design services for
non-profits and small businesses
Memphis, Tenn. to Madison, Wisc. and anywhere in between
I use simple but effective design rooted in direct-response best practices (because, let’s face it, we are in it for the money) to help brands tell their stories. Sounds easy, right? It can be! But chances are you’ve worked with graphic designers who need so much direction you might as well do it yourself. Or, maybe you’ve had great materials in the past, but they’re no longer hitting the mark. Whether you’re starting from scratch or building an empire, I can help make branding your business or organization a piece of cake.
logo & brand design
Simple wins
After almost 20 years of building brands, this lesson continues to ring true: simple wins. Does that mean it will be boring? No way. Plain? Absolutely not. Finding smart, simple solutions to effectively and emotionally communicate messy ideas is hard work.
Lucky for you, it’s what I love.
Squarespace website design
To-dos you actually want to do
Just because the work is hard and messy doesn’t mean the process has to be. I’ve guided countless clients, from mom-and-pop shops to Fortune 500 companies, through this process and have put in the work to make it as — wait for it — simple as possible for you.
Services
-
Logos
Custom-created or thoughtfully refreshed. The logo is the face of your company. Make sure it’s working for you.
-
Branding
Complete the story with fonts, color palettes, graphics, and patterns that make your brand come to life in any channel.
-
Project work
Printed IRL or digital campaigns for days — even if you aren’t quite sure what you need, I can help.
-
Websites
Meet your customers where they are with a beautifully designed website in as little as two weeks! Yes, it really can be that simple.
Nice to meet you.
Where you been?
I have been passionate about brand building by companies for as long as I can remember. Growing up in an advertising agency has a way of doing that to you. I used to cut out ads from my mother's Vogue magazines every month and sort them by brands, trends, and things I liked or didn't like — those were the simple days of life before Pinterest and the internet. Even now, while juggling raising two young kids, cycling, and spending as much time outdoors as possible, I still somehow find time to search through magazines, Instagram, and, of course, Pinterest for simple, brilliant designs.
Born in: Arkansas
Lived in: Memphis, Dallas, NYC
Currently in: sunny Madison, WI
Working with clients: Everywhere!
Let’s chat about your project.
“I would jump at the chance to work with [Sam] again and wholeheartedly recommend her to anyone seeking top-notch art direction.”
Jessica Nordskog
Freelance designer based in Madison, Wisconsin
