logo, brand &
web design

graphic design services for
non-profits and small businesses

Memphis, Tenn. to Madison, Wisc. and anywhere in between

I use simple, effective design rooted in direct-response best practices—because, let’s be real, we’re in it to get results. Tired of designers who need hand-holding? Or maybe your old materials just aren’t cutting it anymore.

Whether you're starting fresh or scaling big, I make branding your business feel easy—and fun!

“[I recommend Sam] whenever I can because she can take a few conversations, ideas, and input and produce exactly what we were thinking and what we need, but usually with a bit more. It's almost difficult to put into words because sometimes… it feels like magic.”

Stephanie Franklin
Executive Director, Madison Parks Foundation
See the work

  • People gathered inside a large tent with long tables decorated with flowers, for a celebration or event.

  • Signboard with mountain, trees, sun illustration and the text "Hugt t Hug" on a wall surrounded by green foliage

  • Hands organizing custom-designed wedding invitations and related cards on a white surface.

  • Framed map of Madison, Wisconsin with brochures and event essentials on display.

  • A person sitting at a wooden table using a laptop and a smartphone with a landscape background. The laptop screen displays an event page titled '#ForeAcure' related to construction and leukemia society, with a registration button, and the smartphone shows a form for team information.

  • Decorative stationery on a wooden desk, including calendars, notebooks, thank you cards, and accent vases, with a floral mural in the background.

  • Two people standing outside a large white event tent with wooden beams, looking at promotional posters on a wooden display. Inside the tent, there are tables with floral tablecloths and chairs, and a few people walking around.

  • A large red banner with the text "Picnic in the Park" at an event benefiting the Madison Parks Foundation. The banner is inside a white tent, with a few chairs and potted plants visible nearby.

See the work
A person holding color swatch fan decks for design and graphics colors, fanned out to display various shades of pink, orange, yellow, and blue.

logo & brand design

Simple wins

After almost 20 years of building brands, this lesson continues to ring true: simple wins. Does that mean it will be boring? No way. Plain? Absolutely not. Finding smart, simple solutions to effectively and emotionally communicate messy ideas is hard work.

Lucky for you, it’s what I love.

A person sitting down sketching on a digital tablet, drawing a custom logo icons of an eye with a red heart in the center. The person is wearing a white top, blue jeans, and a colorful beaded bracelet.

Squarespace website design

To-dos you actually want to do

Just because the work is hard and messy doesn’t mean the process has to be. I’ve guided countless clients, from mom-and-pop shops to Fortune 500 companies, through this process and have put in the work to make it as — wait for it — simple as possible for you.

The Circle Member logo indicates this person is a preferred vendor for building Squarespace websites. The logo features a large blue circle surrounding the Squarespace logo and reads "Circle Member."

Services

  • Eye with a heart in the center icon representing logo services

    Logos

    Custom-created or thoughtfully refreshed. The logo is the face of your company. Make sure it’s working for you.

  • Color swatches and letter icon representing branding

    Branding

    Complete the story with fonts, color palettes, graphics, and patterns that make your brand come to life in any channel.

  • Documents and business card icon representing project work

    Project work

    Printed IRL or digital campaigns for days — even if you aren’t quite sure what you need, I can help.

  • Desktop, tablet and mobile devices icon representing websites

    Websites

    Meet your customers where they are with a beautifully designed website in as little as two weeks! Yes, it really can be that simple.

Get in touch

Nice to meet you.

Where you been?

Sam Sullivan, a Wisconsin-based logo, graphics, and website designer, sits cross-legged on a white ottoman, smiling in a bright room with green houseplants and a window.

I have been passionate about brand building by companies for as long as I can remember. Growing up in an advertising agency has a way of doing that to you. I used to cut out ads from my mother's Vogue magazines every month and sort them by brands, trends, and things I liked or didn't like — those were the simple days of life before Pinterest and the internet. Even now, while juggling raising two young kids, cycling, and spending as much time outdoors as possible, I still somehow find time to search through magazines, Instagram, and, of course, Pinterest for simple, brilliant designs.

Born in: Arkansas

Lived in: Memphis, Dallas, NYC

Currently in: sunny Madison, WI

Working with clients: Everywhere!

Let’s chat about your project.

A woman with light skin, dark brown hair, and blue eyes smiling while holding a light blue mug of coffee or tea. She is wearing a sleeveless black top and a gold necklace with a crescent moon pendant. She is sitting next to a dark paneled wall and appears to be in a cozy setting, possibly a café or restaurant.

“I would jump at the chance to work with [Sam] again and wholeheartedly recommend her to anyone seeking top-notch art direction.”

Jessica Nordskog
Freelance designer based in Madison, Wisconsin

See her work

Collection of promotional and informational flyers about Madison Parks, featuring park programs, community support, and accessibility initiatives, with images of playgrounds, people enjoying parks, and park amenities.